INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

"PYNK" - A supportive community of women committed to achieving well-being goals

/by Jiuqi Gao, Fei Gao

Indigo Design Award: "PYNK" - A supportive community of women committed to achieving well-being goals

2024 Student Winner

Gold Winner in UX, Interface & Navigation for Digital Design

Silver Winner in Apps for Social Change

Silver Winner in Branding for Health & Beauty

Created by:

Lead Designer

Jiuqi Gao, Fei Gao

University or Design School

Savannah College of Art and Design

Design Team

Anushka Kalro, Vedika Deshmukh, Priya Shroff

Description

PYNK is a collective dedicated to supporting women experiencing physical and mental challenges during life's transitional phases. We empower them to reach their well-being goals using evidence-based bio-hacking and consistent habit formation. PYNK has tailored its brand vision, offerings, and community support to address the diverse requirements of our users. Our platform offers an integrated insight into women's well-being, setting them up for a life of balance and success. The application focuses on simple and natural methods that include setting a rhythm to their well-being through simple steps, planning and tracking their well-being and sustained habits, guiding them to practice relaxation, self-care, and nourishment, offering a safe space for conversation and community, and an array of curated products for them and their community.

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"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
"PYNK" - A supportive community of women committed to achieving well-being goals
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