HUBFUN is a Japanese skateboarding instructional brand. Its name originates from the Japanese pronunciation of "Have Fun".The logo transforms the letter 'U' in HUBFUN into a significant 'U-ramp' shape from skateboarding culture. Using bold typography, it embodies the sport's low center of gravity and strength. Aligning two 'U' characters above and below at the center conveys the concept of 'HUB' and encapsulates the brand's core value of "Fun is the driving force of people".