The Department of Health Abu Dhabi in partnership with Abu Dhabi Health Data Services, approached Re (M&C Saatchi Consulting), for support in bringing to life a brand for a healthcare app that shifted from the standard one-size-fits-all approach to a personalised model. The opportunity was to create a more modern, accessible, and relatable healthcare experience for all who call Abu Dhabi home. Sahatna, "Our Health" in Arabic, was developed to bring a more holistic and community-focused approach to healthcare in the UAE - positioning Sahatna as the gateway for health. To match its energetic brand values, Sahatna needed a distinct, fresh and compelling visual identity. Anchored in Abu Dhabi, the brand highlights the rich and full life Sahatna can enable. The bold messaging, confident typography and vibrant colours allow the brand to stand out in a market that is often a sea of sameness. Sahatna not only meets the needs of a diverse user base but also sets a new standard for government-led healthcare as the app is differentiated with its fresh identity, making it one of the rare government apps that is modern, approachable and user-friendly.