If Mr. Jay Chang, Founder and Creative Director of RF Creative Agency, were to give one piece of advice to aspiring designers, it would be to cultivate curiosity and think outside the box. "It's important always to cultivate your curiosity about all aspects of life and explore them as extensively as possible in various ways." 

Chang himself is driven by a deep curiosity and a strong desire to address practical, real-world problems. "Before starting any design or animation task, big or small, I always ask myself the question 'how can I make this interesting?' I hate to produce thing that have no value, and I hate to waste people's time," he says. 

Chang was raised in Taiwan and studied in the United States, which gave him a unique perspective. "It exposed me both to Eastern and Western perspectives on holistic and individualistic thinking," he says. "This unique blend of influences has shaped my approach to problem-solving through design in a distinctive manner." 

His approach is distinctive and methodical also, beginning with getting to the core of the problem and identifying multiple effective approaches. "Then, we narrow it down to the one that checks all the boxes," Chang says. He balances strategy and creativity by addressing the client's situation and needs and calculating the best approach. "Creativity has little value if it cannot be effectively applied," he says. "When collaborating with clients who have urgent problems to solve, strategy takes precedence, but in some cases, creativity becomes the strategy itself. It depends on the situation."