This new age approach to branding is exactly how Convey operates. “Understanding the people′s mindset is what sets the tone for the creative direction & UI in the design,” Jonathan says. But Convey had to start somewhere. When asked about the biggest influence on their way of thinking, the brander states: “It is the experience and challenges in our lives that make the biggest impact on our way of thinking; [that experience] then affects our approaches.” The team stays on top of the latest tech trends in the industry: “We are at a crossroad of designing for humans with the domination by robots. [Our goal] is to make interacting with robots a more human experience.” And what’s the end goal, we ask? According to Jonathan, “to design something for the stakeholder that benefits all and makes (them and the team), happy." To do so while staying creative under the cracks of pressure, the key is their “hunger to tackle the problem with steps emplaced to help find a solution with few iterations ‘till we get it right!” says the digital director. A personal, as well as a professional goal for the design team, is to: “Preach, and reach the rest of the world with Convey!” Jonathan says. Such down to earth guys must have fun in their off time. When asked what they are passionate about besides work, Jonathan replies: “We like our drinks, some marathon running, food hunting and photography.” And when not enjoying drinks and serious runs, the guys behind Convey find pleasure in working with their clients and the rest of the staff. After all, “Convey was born with the passion and intent to help others,” says Jonathan.