Lucie Maria Momdjian’s work as a senior creative manager largely revolves around helping non-profit organizations, giving her the unofficial titles of creative for social impact and mission first designer. Compassion and understanding are big parts of what Momdjian does, and her advice for aspiring designers follows her path to success. “Work hard, stay empathetic, and keep an open mind,” she says. “The more you practice and push yourself, the more your skills will grow. Design isn’t only about technique; it’s about people. When you approach your work with empathy and openness, you create designs that truly connect and make an impact.” 

Momdjian can’t remember a time when she wasn’t designing on some level. “Honestly, I’ve been holding a pencil since I was two years old,” she says. “Drawing was my first language. My parents used to joke that if they couldn’t find me, I was probably sitting somewhere sketching. By the time I was 16, I realized that design was the grown-up version of what I already loved: turning art into something that solves problems and connects with people.”

She comes from Lebanon, a country that has faced many challenges, from political instability to human rights issues. “Growing up in that environment taught me early on that design has to be more than decoration. It has to serve a purpose,” Momdjian says. “I’ve always felt a responsibility to use my creativity to shed light on important issues, amplify voices that aren’t always heard, and design for impact. That’s why my work leans into purpose-driven design, whether through humanitarian campaigns with the UN or projects like Mounet Al Kammoua, which celebrate local heritage and community resilience.” This intertwines with her other passions, which are people and culture. “I love listening to stories, exploring traditions, and finding meaning in everyday life. Those experiences fuel me as a person and naturally inspire the way I design.”