Qichao An, the official Design Director and unofficial Design Magician of Wuhan Mornice Brand Design Co., Ltd., believes the one trick to becoming an outstanding designer is having a deep passion for life. “Your design style often reflects your attitude toward life and emotional state,” he says. “Therefore, it’s crucial to maintain a keen interest in life, as it will inspire your creativity and design ideas. In the design process, keeping a sharp, observational eye is particularly important, and discovering the subtle nuances in everyday life that might go unnoticed can become the highlight of your design.”

An’s advice for up-and-coming designers is simple: stay curious and keep learning. “Design is always changing, so be open to new trends and tech. Experiment with your creativity, try different styles, and don’t be afraid to take risks,” he says. An also emphasizes the importance of having a solid foundational understanding of the craft by mastering basics like layout, color, typography, and user experience. “It’s your design toolkit,” he says. 

His philosophy centers around anticipation and home, with a continuous and unwavering passion for the future. “I firmly believe that life is filled with limitless possibilities, and each new day presents a fresh opportunity waiting to be discovered and seized,” he says. “Exploring the unknown and excavating one’s potential are crucial driving forces in my life. This belief empowers me to face challenges positively, courageously, and steadfastly. Regardless of the magnitude of pressure or adversity, I know that I can find a solution through effort and wisdom.”

An acknowledges his Chinese heritage as integral to his design voice. “Chinese traditional culture has profoundly influenced design, encompassing the use of color, pattern design, and inspiration drawn from nature and philosophy,” he says. “Elements from traditional culture such as dragons, phoenixes, and clouds often appear in designs, infusing the work with unique cultural significance.”