Tzu-Hao Wang: Keep Experimenting With Different Concepts
Founder and Creative Director of Grandvity Visual Integration Co., Ltd.
by Elizabeth Lavis
|06 Nov 2024
Tzu-Hao Wang, the Founder and Creative Director of Grandvity Visual Integration Co., Ltd., believes that the key to staying creative is pushing yourself outside your comfort zone. “No matter what your strengths are, you must keep experimenting with different concepts and keep changing,” he says. “Consistently doing what you excel at will harm your creativity. Instead, break free from your framework, dare to explore unknown territories, and expand your skills.”
Wang implements this advice himself and staves off creative burnout by constantly learning and seeking inspiration from diverse sources. “Balancing creativity across different projects is essential,” he says. “Some demand a high level of creativity while others require alignment with the client’s specific needs. Striking this balance prevents burnout and keeps the excitement alive for upcoming projects.”
He also taps into unlikely places for creative stimulation. “I find unexpected inspiration in casual conversations and idea-sharing with others,” he says. “Hearing different perspectives and absorbing diverse information often sparks new ideas.”
Wang considers his path to graphic design a “serendipitous discovery,” saying that he was initially trained as a program designer but decided to explore other avenues. “Despite not consciously pursuing a career in design, I realized that my passion for it had always been present, even if I didn’t identify it as such,” he says. “Interestingly, my journey led me to unexpectedly establish a design company, showing how, sometimes, the most fulfilling paths find us.”
"Drink in > | Branding", Grandvity Visual Integration Co., Ltd.
Although Wang didn’t deliberately choose to work in design at first, he always had a natural aptitude for art. “While serving in the military, I assumed the responsibility for visual materials,” he says. “Like many others, I used Google and YouTube to self-educate on the various design aspects, including photo manipulation and typography. This combination of innate artistic talent, hands-on experience, and self-guided learning formed the foundation for my career as a designer.”
For Wang, the most critical aspect of a design is the story it tells. “How you convey the narrative and how your client presents it are vital aspects,” he says. “Above all, the concept should be engaging, captivating, and in sync with the client’s vision, establishing a meaningful connection with the brand.” He also actively includes the client in the design process, fostering a collaborative environment where he can diplomatically guide them to solutions that work best for their needs. “While the client may not always have the final say, their insights into the company’s concept and brand identity hold significant weight,” he says.
Collaboration and participation are also essential to keep the entire design team on the same page. “Regular meetings are essential to ensure consistent information sharing and understanding among team members,” he says. “Our current strategy involves assigning the initial brainstorming leadership to the most inspired designer, who then distributes tasks among the team. Doing this establishes a division of responsibilities and understanding of individual roles.”
What Wang loves most about his job is the ability to breathe life and character into brands and logos. “We have this ability to instill uniqueness and personality into our creations and truly set them apart from others,” he says.
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