For Song, a successful design approach has three key elements: collaboration, empathy, and continuous iteration. “I start by really getting to know the problem and the people I’m designing for,” Song says. “Then, I dive deep into user research, whether through interviews, surveys, or analyzing data, to understand the users' needs, pain points, and goals.” Song finds that the more she can empathize with them, the better her solutions will be. The following stages involve ideation, where flexibility and creative approaches are key. “Sometimes the best ideas come from unexpected places,” Song says.

Song’s objective is to create the ideal fusion of form and aesthetics. “I focus on making something that’s not only visually appealing, but also fresh and inspirational,” she says. “It’s all about striking that balance; making it look cool while ensuring every element serves a purpose and fits seamlessly with the flow.” During this process, Song ensures she’s in regular touch with the client. “Clear communication is the key to setting expectations and showing that I’m committed to their vision,” she says. “The more I understand what’s important to them, the better I can tailor my approach to meet those needs.”

When Song isn’t focusing on design, she’s turning her attention to athletic pursuits. “Sports are a huge part of my life and have shaped how I approach both work and creativity,” she says. “I figure-skated for over seven years, and now I’m all about boxing and jiu-jitsu. Sportsmanship, in particular, is a value I carry into my work. It’s about respect, collaboration, and lifting each other up to achieve something greater than we could alone.”