Xiaobi (Iris) Pan is a globally-recognized pioneer in the fields of User Experience Design, Emerging Technology Design, Integrative Product Design, etc. She has been the inventor of the very first sound wave interactive installation visited by over 1 million participants, the app that promises to plant 100 million trees on our planet by 2025, and a series of industry-leading new technology products and experiences. Currently a Lead Designer at Amazon, she is dedicated to using technologies such as Augmented Reality and Artificial Intelligence to revolutionize the consumer experience for both business and social good. Outside of work, she likes to write, make music, and saber to her custom songs in Virtual Reality. Her writings on design, technology and their social implications have influenced over 10 million readers worldwide.