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2018

Chey Mose, Amelia Davis, Dean Berlingeri, Shanti Lestari, Nadia Mayangputri, Drew Foster, Mario Lopez, Andrew Radburnd, Emma Andrews, Mark MacSmith, Tony Duan, Yunata Pratiwi, Andy Thompson, Andrew Korecki, Emmanuel Tissera

Lead Designer

Design Company

Profile Website

Project Website

Client

Fab Ferrante, Renu Gudlawar, Dean Berlingeri

Design Team

Money3 is a specialist non-bank finance provider of personal loans and car loans. The company first opened its virtual doors in 2005, and since then has been facilitating loans for Australians and New Zealanders from all walks of life. Money3’s ethos and mission are centred around giving customers 'a fair go' when they come up against barriers from other financial providers who may not view them as attractive loan seekers.

Money3 needed a website that not only reflected its recent brand refresh but extended upon it in a way consistent with its intention. The result was a cohesive and scalable design system and website flow that best communicated Money3’s key messages with a customer-centric focus.

Senior Designer Kelvin Lin approached the website design by first imagining how Money3’s new brand positioning could be translated into the digital space. Kelvin built a bespoke design system for the Money3 site. This design system created a framework to efficiently uplift existing content layout components in a consistent manner as well as create new components with minimal friction. Refinements made through design revision phases with Money3 could then seamlessly and consistently flow through the entire design system. This approach enabled many efficiencies in execution and allowed the design work to scale with ease.

Senior UX Designer Dean Berlingeri and Digital Strategist Anna Potter worked closely with the Money3 team as well as conducting customer interviews. They performed heuristic reviews, digital strategy audits, and customer interviews with the view to better understand Money3’s customer base, optimising and stress-testing components, testing application flows and creating a more effective and user-centric communication of Money3’s unique product offering. This close working group was able to build effective and purposeful components that conveyed key messaging in user-centric language. The application flow wireframes in particular offered clear and considered guardrails for future implementation.



Money3

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners