Indigo Design Award Winners

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Leman Jewelry Rebranding

by Duy — N

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Professional Winner

Created by:

Design Director

Duy — N

Design Company

M — N Associates

Client

Leman Jewelry

Design Team

M — N Associates

Credits

Individual Credits

Project Manager: M — Lan, M — N Associates

Videographer: Lam Uy Huynh, SOF Production

Photographer: Monkey Minh, Monkey Minh Studio

Description

When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique diamond jewelry designs. In spite of various types of orders and requirements, whether they are designs created to suits owned diamonds or new exclusive designs to comprehend rare diamonds, Leman’s creation is always sophisticated, diversified and exquisite. M — N Associates created a completely new visual system that can expose the luxurious, exquisite yet sophisticated and minimal feeling for the brand. Adapting that core values, the logo mark design was made from the center outwards. Starting with the most basic ring setting shape, the shape which holds the diamonds...

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