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Leman Jewelry Rebranding
by Duy — N
Professional Winner
Created by:
Design Director
Duy — N
Design Company
M — N Associates
Client
Leman Jewelry
Design Team
M — N Associates
Credits
Individual Credits
Project Manager: M — Lan, M — N Associates
Videographer: Lam Uy Huynh, SOF Production
Photographer: Monkey Minh, Monkey Minh Studio
Description
When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique diamond jewelry designs. In spite of various types of orders and requirements, whether they are designs created to suits owned diamonds or new exclusive designs to comprehend rare diamonds, Leman’s creation is always sophisticated, diversified and exquisite. M — N Associates created a completely new visual system that can expose the luxurious, exquisite yet sophisticated and minimal feeling for the brand. Adapting that core values, the logo mark design was made from the center outwards. Starting with the most basic ring setting shape, the shape which holds the diamonds...