2023

2024

2022

2021

2020

2019

2018

Dirk Donnel

Winston Conklin 

Sid Sidani

Bob Sprecher

Rob Brookman 

Rick Courtney

Jared Caponi

Michael Stout

Mindy Predovic

Individual Credits

Lead Designer

Design Company

https://www.bankofthewest.com/Small-Business

Profile Website

Project Website

Client

UX Strategy: Jared Caponi 
UX Design: Sid Sidani
UX Design: Rick Courtney 
Creative Direction: Bob Sprecher


Design Team

89% of businesses research purchasing decisions online before making a commitment to buy. For Bank of the West, this means that their small business website experience has to be engaging, differentiating and easy to navigate, and help business owners understand how the bank’s offerings are the best match for their needs. The design team was tapped to reimagine a confusing, product-first site with low engagement and a high level of lead form abandonment.

After completing extensive discovery that revealed small business motivators for considering and choosing a bank, we redesigned the small business section of the bank’s website, creating a distinctive, needs-based and values-forward experience. We tested navigation and customer journey concepts and designed the site that provides the best discovery experience for small businesses. Exploration of the site now enables businesses to move toward a purchasing decision.


Bank of the West Small Business Banking Website 

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners