2023

2024

2022

2021

2020

2019

2018

Jennifer Bryan

Shannon Leigh

Individual Credits

Lead Designer

Design Company

Profile Website

https://www.thinkjoule.com/work/gate510-wayfinding

Project Website

Gate510 sat above a sea of big-box stores, invisible from the street and vast and confusing to navigate once inside.  Our goal was to create impactful awareness from the parking lot and strategically guide visitors through the project with ease and confirmation at critical decision points that they were heading in the right direction. Our first update included adding prominent identity to the street level signage and exteriors. 
3 lobbies serve as entrances to the second floor innovator hub—the challenge, and the opportunity before us was dated, generic, barren walls that did not help move visitors along. We approached it as a blank canvas and an opportunity to introduce visitors to the energy and creativity of the tenants, as well as provide them with critical wayfinding information. 
We divided the property into 5 color-coded neighborhoods, developed a system of icons and breadcrumbs to guide and move visitors from south to north, east to west and even and odd suite locations. We created highly visual entrances from the parking garage to serve as the primary entry for each distinct location complete with playful neon signs. 
With clear identifying wayfinding and signage, digital directories and a strong brand presence, this once confusing and hard to explain investment property sold to a new owner who could now understand and see its incredible value.

Silver Winner in Branding for Graphic Design

Gold Winner in Wayfinding for Graphic Design

Silver Winner in Branding for Real Estate

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners