2024

2025

2023

2022

2021

2020

2019

2018

Jim Morris (aka Tagline Jim), Tagline co-creator with FV; Sofi Butusova, Illustrator

Lead Designer

Design Company

Profile Website

Project Website

Client

Ryan Carpenter, Creative Director; Kiley Ruggiero, Creative Director; Jana Schroeder, Art Director; Dan Lewis, Copy Director

Design Team

A powerful upgrade to the brand resulted in an earned sense of confidence in this spinoff business, through positioning exercises, we confirmed there was a need for a powerful, confident voice to come through in marketing materials. But, more than that, Berxi wanted to connect with customers on a human level that wasn't just about selling a product. The result: a catchy brand built around giving customers a nimble, modern insurance experience. 

Silver Winner in Branding for Services - Other

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners