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2018

Tash Russell - Head of Portfolio Governance, Avant; Lindsay Panebianco - Group Segment Manager, Avant

Lead Designer

Design Company

Profile Website

Project Website

Client

Design Team

Avant is a member-owned organisation that supports doctors with a range of products and services in the areas of insurance, lending, health, legal and practice management. Over time, the organisation's website had become siloed and disjointed, with various business units under the Avant umbrella having implemented their own digital technology solutions. The site was also on a legacy platform that required specialist skills to add new functionality, limiting the organisation's capacity for innovation and its ability to respond quickly to business and market demands. In addition, there was no unified customer profile as data had to be sourced from multiple systems.

To overcome these problems, Avant sought Luminary's help to replatform and redesign the site. The engagement began with a comprehensive discovery process to unearth all of the existing challenges and inefficiencies and to ascertain the needs of the site's users. 

The result was a vastly improved website, built on Kontent.ai, with new segment led pathways and streamlined user journeys, a more intuitive information architecture, and seamless integration of content. The site now offers a consistent experience for all users and is better equipped to showcase Avant's market-leading expertise and full proposition.

Bronze Winner in UX, Interface & Navigation

Bronze Winner in Digital Design for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners