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Creative Director & Lead Designer - Vedant Majithia
Brand Designer - Steven Murray
Project Manager - Amy Caulfield
Photography Assistant - Priyesh Rathod 

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Fyous is a leading provider of custom-made orthopaedic footwear, and our rebranding effort sought to elevate this established identity. Every design element in the rebrand was purpose-driven and imbued with symbolism. Our objective was straightforward: to modernise Fyous while honouring its technical engineering and medical roots.

a new sub-brand, 'Polymorphic', was rolled out, spotlighting Fyous' proprietary custom moulding manufacturing process. This sub-brand was harmoniously integrated with the main brand identity. Uniformity in design was a priority, with shapes and elements consistently utilised across diverse visual touchpoints.

To emphasise the brand's local manufacturing, a 'Made in Sheffield' sub-logo was introduced. The colour scheme - comprising shades of green, blue and teal - serves as a bridge between the medical and technology industries. All imagery was art directed and shot by our team to ensure a cohesive brand experience. Additionally, we formulated Fyous' social media playbook, advertising strategy, launch campaign, and tone of voice. 

Bronze Winner in Branding for Services - Other

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Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners