2024

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2021

2020

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2018

Account Director: Liam Thomas
Producer: Amanda Pooley-Brand
Designer: Thom Bransom
FED: Drew Foster, Benoit Morana, Andrew Lismanto
UX: Josh Smith, Dean Berlingeri

Lead Designer

Design Company

Profile Website

Project Website

Client

As the world's largest organisation working to protect children, UNICEF is one of the most universally recognised charities. UNICEF's mission is to help children survive, thrive and fulfill their potential, from early childhood through to adolescence. The organisation's digital assets play an important part in achieving this mission, especially as donor activity shifts increasingly online. With an ageing website that was doing little to establish its uniquely Australian positioning, UNICEF Australia approached Luminary to help redevelop its site. Among the objectives of the rebuild were: to streamline content publishing, to attract new staff and volunteers, and to craft experiences that would facilitate a better connection with the organisation's key audiences.

The new site has delivered substantial improvements in conversion rate, SEO performance and overall site health. In the first two months following the launch, the site's conversion rate was up by an impressive 79% compared with the average over the same period for the previous three years. The site's SEO score in Lighthouse is now at 92%, up from 79%. There has also been a 99% reduction in site errors and a 37% improvement in site health.

Silver Winner in UX, Interface & Navigation

UNICEF Australia

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners