2024

2023

2022

2021

2020

2019

2018

LECTURER 
Szu-Ming Song

TEAM MEMBERS 
Min-Ngor Khor / Yu-Ting Yang / Jun-Lin Ye / Jia-Yu Jung / Fang-Xuan Wu / Ruo-Xuan Chen

Lead Designer

University or Design School

https://www.behance.net/gallery/189515475/Xinshe-Dango-SDGs11-SDGs17

Project Website

Xinshe Jhonghe Community Development Association

Client

Design Team

Xinshe Dango is a design project that unified 19 industries in Xinshe Jhonghe, Taiwan, promote the  local characteristics through product packaging, and enrich the visitor experience with informative and engaging editorial publications.

The illustration style is presented by using the crayon material that is closest to the hand-drawn feeling. The color stacking and line changes show the connection between Xinshe Jhonghe specialists and create more new appearances for Xinshe Jhonghe. We applied the illustration into the designed packaging and prints. 

Firstly, a gift basket packaging was designed and inspired by puzzle, featuring a stunning local landscape painting that embodies the spirit of cohesion. Each side of the box seamlessly connects with others, creating a complete visual image that celebrates the beauty of Xinshe Jhonghe. Besides, the basket contains six agricultural products selected from local specialists. These products have been transformed into bottled jam and brewing powder, allowing recipients to savor the flavors of the region.

In addition, a newspaper was designed which offering the visitors a deeper dive into Xinshe Jhonghe. The newspaper was divided into 3 sections which are 'About Jhonghe', 'Specialists' Story', and an illustrated local map with the tour information. To spark further engagement, a playful "connect the dots" game is included. 

Finally, to further engage participants, collectible pins were crafted which featuring the signature items from each of the 19 industries involved in Xinshe Dango. These wearable tokens of identification allow participants to proudly show their support for the project during activities, fostering a sense of community and connection.  

Gold Winner in Integrated Graphic Design for Social Change

Gold Winner in Illustration for Social Change

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners