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2018

Spencer Evans, Chris Chen, Chris Stayte, Raye Maddox, Josh Davis, Andrew Strickland, Pete Herzog, David Allison

Lead Designer

Design Company

https://www.youtube.com/watch?v=Juo5Cebgvh8

Profile Website

Project Website

Client

Video (direct link)

When Lysol wanted to continue its "World's Stinkiest Sock" campaign for 2023, it wanted something dramatic and engaging. They'd be taking this campaign on the road, to baseball tournaments across the United States.

They needed something fast. Something fun! Something that drives home the message of Lysol's battle against stinky bacteria in a new way.

We built an 8-bit arcade game to support Lysol's Battling Bac campaign. We developed a three-level game on Playcanvas, where users play on a mind-bending circular screen, spinning and firing to destroy bacteria with the power of Lysol.

The game was playable on either mobile or arcade cabinets. We built the cabinets custom, in-house, to match the clean Lysol styling while giving the audience a washing machine feel.

The game and the cabinets bring a robust retro vibe to the campaign, alongside other fun interactive elements like a crane game.

We crafted the registration microsite with Firebase, Flutter, and Mailgun to manage liability and remarketing. The (at current) over 2,000 Users who've played the game received a $7.00 coupon for Lysol Laundry Sanitizer.

Silver Winner in Digital Design for Graphic Design

Silver Winner in Animation for Games for Graphic Design

Gold Winner in Interaction Design for Graphic Design

Silver Winner in UX, Interface & Navigation for Games

Silver Winner in Computer Animation for Graphic Design

Bronze Winner in Branding for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners