2024

2023

2022

2021

2020

2019

2018

Art Director: Antoine Goulet
Graphic Designer: Antoine Goulet, Emilie Turcotte, Catherine Villeneuve
Lead strategy: Catherine Blanchet
Copywriter: Catherine Blanchet
Project manager: Anne-Marie Roy
Communications Advisors: Catherine Blanchet, Catherine Lachance, Frederic Masse
Production video: Ile imagin'air
Production sonore: Ile imagin'air
Concept: Antoine Goulet, Catherine Blanchet, Catherine Lachance
Motion design: Studio Nord Est
Brewery: A l'abri de la Tempete
Printer: Alternative

Lead Designer

Design Company

Profile Website

Client

Video (direct link)

Tourisme Iles de la Madeleine wanted to develop a brand that aligns with its sustainable tourism strategy. The new identity emphasizes total immersion in the Madelinot way of life to raise awareness of how fragile the islands are. To support this concept and let the islands tell their own visual story, the new design draws inspiration from nature -typographies that evoke the erosion of cliffs, a color palette inspired by local scenery, vibrant blue to match the shifting hue of the sea in every season, a circular logo that reflects the shape and angle of the islands and evokes sustainability. 

Silver Winner in Branding for Graphic Design

Silver Winner in Promotional Materials for Graphic Design

Bronze Winner in Integrated Graphic Design for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners