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2018

Project Manager: Dmitry Avdeev 
Graphic Designer: Polina Konarieva 
Web Development: Yulia Kovaleva

Lead Designer

Design Company

Profile Website

Project Website

Client

Creative Director: Katerina Lyadova 
Art director: Max Hodlevskyi
Motion: Ablai Rakhimbekov 

Design Team

https://vimeo.com/889310090?share=copy#t=0

Video (direct link)

CentML is a software company dedicated to optimizing Machine Learning (ML) models and reducing computing costs for organizations. Their mission centers on accelerating ML training while making it more cost-effective.

Faced with the challenge of resonating with a technical audience and standing out in a competitive market, our focus was on evolving the brand while honoring the legacy of its original logo.

Our solution enhanced the logo's clarity, spotlighting the letter 'C'. While visually consistent with the original, this subtle change significantly improved readability. This refreshed logo inspired the development of CentML's visual identity, utilizing creative iterations of the 'C' to form compelling key visuals. These designs, reminiscent of radial diagrams and akin to the Windows disk defragmentation process, perfectly symbolize CentML's efficiency in resource allocation and utilization.

We also refined the brand's color palette and selected fonts that align with its identity. Our design of icons and infographics further contributed to a unified visual language.

To ensure the brand's consistency, we compiled a comprehensive brand guide. This essential manual outlines the specifics of logo use, color schemes, font choices, and more, empowering CentML to maintain a consistent and impactful visual narrative across digital platforms.

Silver Winner in Branding for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners