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2018

Liam Thomas - Account Director
Josh Smith - UX
Anne-Marie Baker - Producer
Andik Subiantoro - Developer
Dani Logan - Producer
Filya Mustikawati - QA
Hadi Wijaya - Developer 
Marya Bautista - UX
Fithratur Rahman - Developer
Sarah Crooke - Data Analyst
Shayna Burns - SEO
Wahyu Anggara - Front End Developer
Victoria Whatmore - Content
Ynze Nunnink - Developer

Lead Designer

Design Company

Profile Website

Project Website

Client

The Fred Hollows Foundation is a not-for-profit organisation working towards eliminating avoidable blindness globally and improving the health of Indigenous Australians. The Foundation’s existing site had been built on a CMS version that was nearing end-of-life which made it difficult for content authors to adapt or implement new features, while design inconsistencies and accessibility challenges undermined the user experience. 

The Foundation also needed to unify its global operations under a single website while accommodating the diverse priorities of regional offices. Content and messaging for audiences around the world had to be tailored while maintaining a cohesive global identity. In addition, the legacy CMS was hindering flexibility and failing to facilitate best practices for optimising the donation experience.

Against the backdrop of these challenges, Fred Hollows’ engaged Luminary for the implementation of a new CMS, a redesign of the site’s look and feel, a revised information architecture, and the development of a new donation flow. 

The new site provides content authors with a far more flexible platform and lays a solid foundation for future scalability and enhancements. Key outcomes include:
- Stronger global identity: A unified platform capable of localised content delivery while maintaining a cohesive look and feel.
- Accessibility improvements: Vibrant, WCAG compliant colour schemes and design enhancements.
- Donation optimisation: A simplified, flexible donation flow poised for better conversion rates.
- Future-ready foundation: A scalable, testable platform that integrates with tools like Optimizely Experimentation for continuous improvement.

While post-launch traffic trends are still stabilising, client feedback has been overwhelmingly positive. Granting the Fred Hollows Foundation the flexibility it needed, the website is now better equipped to grow the Foundation’s global impact.


Silver Winner in UX, Interface & Navigation

Fred Hollows Foundation

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners