The best piece of advice that Julie Faktor, Executive Creative Director of Yonder Creative, heard is, “No matter what happens, the sun will still rise and set tomorrow. Whatever’s going on, there’s always a bigger picture, and it’s important not to lose sight of that,” she says. Being a designer provides Faktor’s days with endless variety and challenges, and that’s the key thing she loves about her work. “Every day is different. I love taking a brief, pulling it apart, and finding a new way to think about it,” she says. “I love hearing other peoples’ ideas and being amazed at what can come from nothing.” 

Faktor hails from the south coast of NSW in Australia but has also lived in Sydney and San Francisco. “I’ve back living in Bondi Beach, which is my true home,” she says. “For me, living in a broad range of places has given me the experience of being a perpetual outsider, which is helpful when it comes to seeing the world anew.”

She began working as a writer in the advertising industry, which put her in close collaboration with different art directors from some of the most innovative advertising agencies in the world. “It was in these creative departments, surrounded by writers, art directors, and designers, that I learned to hone my conceptual skills and craft my writing,” Fakor says. “I’m most interested in big ideas, but I’ve always been fascinated by language too, especially how it interplays with visuals. I think language, as a component of design, doesn’t always get the attention it deserves.”